BUILDER SERVICES

“When I represent a builder, I’m not only marketing and selling the homes they create — I’m also showcasing the craftsmanship, expertise, and reputation that define their brand.”

- Addie Bartlett

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MARKETING

Addie Bartlett’s builder services are grounded in a strong foundation of business strategy and real-world experience. With a business degree from Emory University and a commercial real estate background that includes marketing and selling more than $4 billion in multifamily assets, she brings a high-level, analytical approach to new-construction marketing.

For luxury developments, success begins long before the first showing. Addie leads with rigorous market research, competitive positioning, and a deep understanding of the economic factors that influence ground-up development—especially projects with extended timelines. Her approach focuses on anticipating market shifts, interpreting real-time buyer demand, and building a strategy that can adapt to interest rate changes and broader economic variables.

Each project receives a tailored marketing plan designed to attract the right buyers at the right time. Branding, messaging, and visual identity are crafted intentionally around the builder’s goals for timing, absorption, and price. This level of thoughtful branding not only drives demand for the immediate project but also strengthens the builder’s long-term brand equity—showcasing craftsmanship, consistency, and the lifestyle their homes deliver.

Working alongside the award-winning Compass marketing team—an industry leader with billions of dollars in new-development experience nationwide—Addie elevates each project with a sophisticated suite of tools and services.

From custom in-house marketing materials and data-driven digital exposure to curated events that highlight the lifestyle and craftsmanship of the homes, every detail is designed to maximize momentum and value. The result: a strategic, polished, and highly effective marketing program that positions your development—and your brand—for exceptional success in the Atlanta luxury market.

TEAM + TALENT

A builder’s greatest value is often reflected in the quality of the people involved in the project. Beyond the craftsmanship on the job site, success also relies on the expertise of architects, designers, lenders, and a skilled sales and marketing team. Choosing top-tier talent in each of these areas not only results in a beautifully executed home, but also ensures a smoother, more predictable process from start to finish.

During the sales and marketing phase, Addie curates the experience of buyers and their agents, which includes their first look online, agent previews and open houses, and every private tour of the home. The professionalism of that experience shapes their perception of the entire development. Addie’s dedicated team, supported by proven systems and processes built specifically for new construction, delivers a seamless and highly communicative sales environment.

Every inquiry is tracked, every agent receives timely follow-up, and the builder is consistently informed through detailed reporting and constructive feedback. This commitment to elevated communication and organized execution forms the foundation of our service—and ultimately enhances the reputation of both the property and the builder behind it, and delivers the overall desired outcome of the project.